Early Struggle
Definition
The least you need to know
Early Struggle is the first stage of the Predictable Success Lifecycle: the fight to find a profitable, sustainable market before the cash runs out. It is the only stage with nowhere to retreat to, and the choice is binary, up or out, with roughly 80 percent of new ventures failing to get through. At its core it is a race to replace dependence on outside cash with cash generated by profitable trading. You cannot skip it; the only valid strategy is to get out fast.
Why it mattersThe real-world difference Early Struggle makes (learn more / log in)
Putting it into practiceHow to use Early Struggle in your own day-to-day work (learn more / log in)
Where it fitsWhere Early Struggle sits in the Predictable Success model, and what it touches (learn more / log in)
For you and your teamHow to put Early Struggle to work across your whole team (learn more / log in)
Resources & ToolsHand-picked blog posts, courses, checklists and tools for Early Struggle (learn more / log in)
Scale Architect Toolkit · Scale Architects can access this section (learn more / log in)
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