The Big Rut
Definition
The least you need to know
The Big Rut is the sixth stage of the Predictable Success Lifecycle, the second decline stage, sitting between Treadmill and Death Rattle. An organization falls into it by staying in Treadmill too long, until it loses the one thing that made Treadmill recoverable: the ability to self-diagnose. Nobody inside can see anything wrong. Process and administration matter more than results, risk-taking is actively discouraged, and a strong balance sheet can keep a company sitting here for decades.
Why it mattersThe real-world difference The Big Rut makes (learn more / log in)
Putting it into practiceHow to use The Big Rut in your own day-to-day work (learn more / log in)
Where it fitsWhere The Big Rut sits in the Predictable Success model, and what it touches (learn more / log in)
For you and your teamHow to put The Big Rut to work across your whole team (learn more / log in)
Resources & ToolsHand-picked blog posts, courses, checklists and tools for The Big Rut (learn more / log in)
Scale Architect Toolkit · Scale Architects can access this section (learn more / log in)
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